I am proud to report that I have today completed the Google Digital Garage qualification in ‘Online Marketing Fundamentals’ The online course is provided by Google and comprises of a 26 unit study, with unit tests and a final test at the end of the course. Course material includes building a website presence, email marketing, organic and paid advertising/marketing on search engines and social media, plus basic analytics understanding. I completed the course over a year, in my spare time and estimate the studying took about 13 hours in total. The course offers an excellent introduction into online marketing for both a small business owner and digital marketing consultants such as myself.
This blog post is about Search Engine Optimisation (SEO) which is a major and ever changing practice. The general principle of SEO is that a website with unique, good quality, updated/new content will rank(appear) well within search engine results; gone are the days of dumping keywords at the bottom of your website to get good search result positions. I am no expert but have learnt a reasonable amount about this over the past few years.
There is certainly a few things that can be done, to improve your website ranking on Google and search engines
The website iknowbut uses Amazon Associates affiliate links links to products that I know and has given me an opportunity to learn about building an ecommerce website on wordpress. I will add blog posts as reviews for the products overtime to add value and unique content to the site.
Zipgro Consulting built and managed Medium Vikki’s website and we have just updated it for her: adding details of a spiritual circle she runs, updating links to Facebook and generally giving the website a health check. (This business is now closed)
I have had two great and interesting experiences of how social media can work for business recently.
Firstly, I bought a sim only mobile contract from The Peoples Operator, a great product £14.99 for unlimited calls, text and data, with an intro of £3.99 for first month, plus 10% goes to your chosen charity, anyway I digress, the sim didn’t arrive and when I called Customer Service, I got an answerphone, not what I was expecting, so I turned to Twitter and got a response very quickly.
We love using Mail Chimp to produce newsletters, here is the May issue of GMB Northants newsletter that we have produced.
We find the links to enabling you to jump to news stories and the fact you can personalise the email. Best of all, up to 2000 subscribers means you can use their free ‘Entrepreneur’ service – great stuff