Google Online Marketing Fundamentals Qualification

Google Digital GarageI am proud to report that I have today completed the Google Digital Garage qualification in ‘Online Marketing Fundamentals’  The online course is provided by Google and comprises of a 26 unit study, with unit tests and a final test at the end of the course. Course material includes building a website presence, email marketing, organic and paid advertising/marketing on search engines and social media, plus basic analytics understanding. I completed the course over a year, in my spare time and estimate the studying took about 13 hours in total. The course offers an excellent introduction into online marketing for both a small business owner and digital marketing consultants such as myself.

Adrian Grovers Google Digital Marketing Certifcate
Adrian Grover’s Google Digital Marketing Certificate

I can recommend the free course and am grateful to Google for providing it. Find out more and start your Google Digital Marketing Certification here

Adrian Grover
Digital Marketing Consultant
Zipgro Consulting

The Power of Social Media

I have had two great and interesting experiences of how social media can work for business recently.

Firstly, I bought a sim only mobile contract from The Peoples Operator, a great product £14.99 for unlimited calls, text and data, with an intro of £3.99 for first month, plus 10% goes to your chosen charity, anyway I digress, the sim didn’t arrive and when I called Customer Service, I got an answerphone, not what I was expecting, so I turned to Twitter and got a response very quickly.

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Social Media Klout Score

I have been testing some social media management tools, all available free to use in a basic format, including TwitterFeed, JustUnfollow, & Roundteam, without getting to obsessed with Klout I have then monitored it and now have my Klout score at 49. I understand it gets a lot harder to raise your score from here so will be interesting to monitor further.

Klout score is a useful measure for social media performance and used by a lot of leaderboards, but is not the be all and end all of social media performance

Leaderboards and Klout Score

klout logoI have noticed a number of estate agent and real estate Leaderboards being used across social media and the estate agency sector, including #ZPP100 (Zoopla) #MondREAUK (Mondinion) #EAUK500 (Market Me), so it was time to investigate.

The main benefits of Leaderboards are that they encourage engagement, create content and obviously introduce a bit of competition, all good stuff for social media.

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Estate Agents Internet Marketing Content

To build on an Estate Agents Internet Marketing you need to publish content.

Internet marketing includes: the news section of your website, email marketing and social media marketing on Facebook, Twitter and Google+.

The main purpose of internet marketing is to raise the profile of your agency on the web, by engaging existing and prospective clients, with a view to securing new business, ie instructions and sales!

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